- A PLAY NETWORK LABS CONCEPT
Never Miss a Customer Call Again!
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What is Call GPT?
Call GPT is a voice AI solution that automates inbound and outbound calls. It answers questions, takes orders, books appointments, and routes calls, reducing human agent dependency while delivering 24/7 availability.
Answer Questions
Take Orders
Book Appointments
Route Calls
Key Features
Everything you need to transform your customer communication experience
The African Advantage
Why Pay with Play’s CallGPT is uniquely built for Africa’s needs
Localized for African Languages
Native support for English, Pidgin, Yoruba, Hausa, and Swahili with authentic accents and cultural context
Affordable for SMEs
Pricing tailored for African businesses, unlike expensive
offshore call centers
Designed for Local Networks
Optimized for African telecom infrastructure and mobile-first
users
Fast Local Deployment
Cloud infrastructure in Africa means lower latency and faster
response times
↑ … Key Features section ends here …
Real shops. Real calls. Real money saved.
Whatever you sell, Call GPT answers — so you never lose a customer to a ringing phone.
They miss calls during the rush.
Every unanswered call is an order walking away.
Read Zeynep’s story →The shop closes. The customers don't.
Call GPT takes orders through the night.
Read Mahmoud’s story →Half their customers speak another language.
English, Hausa, Yoruba, Igbo, Pidgin, French — one number.
Read Folashadé’s story →The apprentice didn't show up today.
Call GPT shows up every day. Same prices. No drama.
Read Emeka’s story →You can't be in two places at once.
The calls get handled while you ride.
Read Tarek’s story →Tweezers down. Phone up. Repeat.
Call GPT handles the price calls. You handle the lashes.
Read Njeri’s story →Calls come in. Orders get lost.
Every caller, every item — saved, never on scrap paper.
Read Hauwa’s story →They'd hire help if they could afford it.
Less than one part-time staff. Unlimited calls at once.
Read Mamadou’s story →Fresh stock can't wait for a callback.
Call GPT sells today's catch before it turns.
Read Ade’s story →Tourists call from six time zones.
Call GPT answers them all, day or night.
Read İbrahim’s story →“Is it in stock?” — fifty times a day.
Call GPT answers, so the counter stays clear.
Read Amina’s story →She's in a fitting. The phone wins anyway.
Call GPT books the consult while she pins the hem.
Read Mei-Lin’s story →… Industry Leaders section begins here ↓
Zeynep Aydın
Owner · Kadıköy corner café
Öğlen saat birde burası savaş alanı gibi. Tam o sırada telefon çalıyor, elim hamurda, kahve makinesinde — bakamıyorum bile. İki kapı aşağıdaki yere kaç müşteri kaçırdım bilmiyorum. Şimdi ben farkında bile değilken rezervasyon düşüyor telefonuma.
“One o'clock, this place is a battlefield. That's exactly when the phone goes — and my hands are in the dough or on the coffee machine. I used to just let it ring. God knows how many people I sent to the place down the street. Now a booking lands on my phone and I didn't even know it happened.”
How Call GPT works for Zeynep
-
01
A customer calls at peak hour
Someone rings to book a table or order takeaway — right as the queue is out the door.
-
02
Call GPT answers instantly
It picks up in Turkish, or English for tourists, greeting them in the café's name.
-
03
It takes the booking
It checks the day's availability, confirms the time and party size, and locks it in.
-
04
Zeynep gets a WhatsApp
The reservation lands on her phone — name, time, party size — without her touching the phone.
-
05
Every call is logged
She can see which hours bring the most demand, and staff accordingly.
Mahmoud Farouk
Tools & houseware stall
بقالي تلاتين سنة في الخان. باقفل بعد المغرب، بس الزباين والمقاولين بيتصلوا بالليل، بيتصلوا الفجر. زمان كنت بلاقي الموبايل مليان مكالمات فايتة الصبح وأنا قاعد أعض في صوابعي. دلوقتي باصحى ألاقي الطلب جاهز مستنيني — كأن حد فتح المحل بدري عني.
“Thirty years I've had this stall. I shut after sunset, but the customers don't sleep — contractors ringing at night, tourists ringing at dawn. I used to wake up to a screen full of missed calls and just sit there biting my fingers. Now I wake up and the order's already sitting there waiting, like somebody opened the shop before me.”
How Call GPT works for Mahmoud
-
01
Calls arrive after closing
Late shoppers and next-day contractors ring long after the shutter is down.
-
02
Call GPT answers 24/7
It responds in Arabic or English, quotes prices, and notes exactly what they need.
-
03
It books the morning pickup
The order is captured, a deposit requested, and a pickup time set for the next day.
-
04
Mahmoud wakes to a summary
An SMS lists every overnight order before he even opens the stall.
-
05
Patterns become clear
The dashboard shows what people ask for most after hours — so he stocks for it.
Folashadé Bello
Ankara & lace trader · “Sadé”
Oníbàárà mi yàtọ̀ síra: ọ̀kan ń pè mí ní Yorùbá, òmíràn ní Gẹ̀ẹ́sì, lẹ́yìn náà ni Faransé yóò wọlé láti Cotonou. Èmi ni mo máa ń gbìyànjú láti dáhùn gbogbo rẹ̀ fúnra mi — ó máa ń dàrú. Báyìí, ẹnikẹ́ni kì í tún já a sílẹ̀ pẹ̀lú ìrújú mọ́. Wọ́n kàn ń rí mi.
“My customers are all different — one calls me in Yoruba, the next in English, then a French one comes in from Cotonou. I used to try and manage all of it myself and it would just scatter. Now nobody hangs up confused anymore. They just find me.”
How Call GPT works for Folashadé
-
01
A customer calls about a fabric
They ask after a specific Ankara print or lace by name.
-
02
Call GPT answers in their language
It detects and replies in the caller's language automatically — no friction.
-
03
It quotes and confirms
It describes what's in stock, gives per-yard pricing, and takes the order.
-
04
It shares her exact stall
The caller gets Sadé's stall number and directions to find her in Balogun.
-
05
The order reaches her phone
Complete with the customer's name and the language they spoke.
Emeka Okonkwo
Auto spare parts dealer
I dey travel East two times every month to bring goods. Those days my shop go just die — and my nwa boy no dey always reliable. Now my customers still dey get served, and I dey see every order before I even land.
“Twice a month I dey travel go East go buy goods. Those days, my shop fit just die — and you know nwa boy, today e dey, tomorrow e no show. I been dey lose money I no even know say I lose. Now? I fit dey for bus, my phone go just dey beep — order, order, order. By the time I land Lagos, money don already enter.”
How Call GPT works for Emeka
-
01
A customer calls while he's away
Someone needs a part while Emeka is sourcing in the East.
-
02
Call GPT answers in Igbo, Pidgin or English
It confirms the exact part and the price, just as he would.
-
03
It takes the order and deposit
It tells the customer when new stock lands and secures the sale.
-
04
Emeka sees it from the road
Every order arrives as a WhatsApp message, wherever he is.
-
05
No dependence on the apprentice
Whether the nwa boy showed up or not, the shop keeps selling.
Tarek Mansour
Spare-parts runner
طول اليوم أنا على الموتوسيكل في زحمة القاهرة. الموبايل يرنّ في جيبي وأنا واقف في الإشارة — يا إما البيع يضيع يا إما أعمل حادثة وأنا بأجاوب. مش هختار. دلوقتي المكالمة بتترد لوحدها وأنا ماشي، وكل ما أقف عند زبون ألاقي الطلب اللي بعده جاهز.
“All day I'm on the bike in Cairo traffic. The phone rings in my pocket while I'm sitting at a light — and it's either I lose the sale or I have an accident trying to answer. I'm not choosing between those two anymore. Now the call gets handled while I'm moving, and every time I stop at a customer, the next order's already there waiting.”
How Call GPT works for Tarek
-
01
Customers call mid-delivery
The phone rings while Tarek is weaving through Cairo traffic.
-
02
Call GPT picks up for him
It takes the part request and the delivery address, hands-free for him.
-
03
It quotes and schedules
The price is confirmed and a drop-off window agreed.
-
04
Jobs queue to his phone
Each order arrives in sequence, with addresses, ready for his route.
-
05
Safety and sales, both kept
He never chooses between riding safely and answering.
Njeri Kamau
Lash studio owner
Nikiwa katikati ya kuweka kope, mteja amelala mbele yangu, simu ikilia — siwezi kusimama. Lakini nisipopokea ile simu ya 'bei ngapi', wanaenda kwa mtu mwingine, kesho yake. Sasa Call GPT inajibu hizo, mikono yangu haitoki kwa mteja, na bado nimepata booking.
“I'm halfway through a full set, client lying there in front of me, and the phone starts ringing — I can't just stop. But if I miss that 'how much for a full set?' call, they've booked someone else by tomorrow. Now those calls get answered, my hands never leave the client, and I've still got the booking waiting when I'm done.”
How Call GPT works for Njeri
-
01
A client calls mid-appointment
Someone rings asking prices and availability while she's working.
-
02
Call GPT answers for her
In English or Swahili, it walks them through her service menu.
-
03
It books the next slot
It checks her calendar and secures the appointment.
-
04
She gets the booking quietly
A notification and reminder arrive — no interruption to her work.
-
05
Repeat questions, handled
Every “how much?” is answered without her lifting the tweezers.
Hauwa Ibrahim
Fragrance & cosmetics seller
Kira na shigowa kullum — wannan yana son turaren oud, wancan yana son kayan shafawa. Da, sunaye sukan ɓace mini: suna a takarda, lamba a wani gefe, sai in manta wa ya kira. Yanzu kome na ajiye da kansa. Ina iya buɗe wayata in ga duk wanda ya kira da abin da yake so, ba tare da na rasa ko ɗaya ba.
“Calls come in all day — this one wants oud, that one wants a cream, the next one perfume. Before, names would just get lost on me. A number scribbled on one paper, a name on another, and by evening I've forgotten who even called. Now everything saves itself. I open my phone and I can see every single person who called and what they wanted. Not one gets lost.”
How Call GPT works for Hauwa
-
01
Calls come all day
Customers ring constantly for oud, perfumes and cosmetics.
-
02
Call GPT takes each one accurately
In Hausa or English, it records every order precisely.
-
03
Nothing lives on scrap paper
Every caller, item and quantity is logged automatically.
-
04
Hauwa gets a clean list
A tidy daily order-and-follow-up list arrives on her phone.
-
05
She sees her best sellers
The dashboard surfaces top products and repeat customers.
Mamadou Diallo
Wholesale fabric supplier
Pour grandir, il me fallait quelqu'un de plus au téléphone. Mais payer un salaire chaque mois, à Dakar, pour quelqu'un qui décroche? Je ne pouvais pas. Call GPT me coûte moins qu'un demi-employé et il répond à dix clients en même temps — en wolof, en français, peu importe. Ça, même avec trois mains, je ne pourrais jamais le faire.
“To grow, I needed another person on the phone. But paying someone a salary every month here in Dakar, just to pick up calls? I couldn't. Call GPT costs me less than half an employee and it answers ten buyers at the same time — in Wolof, in French, whatever they speak. That, even with three hands, I could never do myself.”
How Call GPT works for Mamadou
-
01
Many buyers call at once
Bulk orders come in on several lines at the same time.
-
02
Call GPT answers every line
Simultaneously, in Wolof, French or English — none ring out.
-
03
It quotes by quantity
Wholesale pricing is given per volume and each order taken.
-
04
Big orders route to Mamadou
Large or special requests go straight to him personally.
-
05
He scales without a salary
Call volume grows without adding a single new hire.
Ade Okafor
Fresh fish seller
My market na fresh fish — wetin I no sell today fit spoil by tomorrow. So when person call and I no pick, na money wey just melt for ice be that. Now Call GPT dey pick sharp-sharp, tell dem wetin I get this morning, collect order. By afternoon my ice empty — for better reason.
“My business is fresh fish — what I don't sell today can spoil by tomorrow. So when someone calls and I don't pick up, that's money melting right there on the ice. Now Call GPT picks up sharp, tells them what I've got that morning, takes the order. By afternoon my ice is empty — for the right reason.”
How Call GPT works for Ade
-
01
A buyer calls early
Restaurants and home cooks ring at dawn asking what's fresh today.
-
02
Call GPT answers in Pidgin or English
It tells them the morning's catch and the price per kilo.
-
03
It takes the order fast
Perishable stock moves before midday — it locks in the sale on the spot.
-
04
Ade gets it on WhatsApp
Each order lands on his phone with quantity and pickup time.
-
05
Less waste, more turnover
What used to spoil unsold now goes out the door.
İbrahim Demir
Kilim & textile dealer
Müşterilerim dünyanın her yerinden: biri New York'tan arıyor, öğlen vakti onlarda gece yarısı bende. Eskiden o aramaları kaçırıyordum, uyuyordum çünkü. Şimdi Call GPT İngilizce, Almanca, ne gerekiyorsa cevaplıyor, kilim ölçülerini veriyor, kargo soruyor. Ben sabah kalkıyorum, sipariş hazır.
“My customers are from all over the world — one calls from New York, it's noon for them and midnight for me. I used to miss those calls because I was asleep. Now Call GPT answers in English, German, whatever's needed, gives the kilim measurements, handles the shipping questions. I wake up and the order's already there.”
How Call GPT works for İbrahim
-
01
A foreign buyer calls
Someone rings from another time zone, often outside bazaar hours.
-
02
Call GPT answers in their language
English, German, Arabic — it greets them and talks them through pieces.
-
03
It gives sizes and shipping
Dimensions, materials, and international shipping options, all explained.
-
04
It captures the order
Deposit taken, piece reserved, details confirmed.
-
05
İbrahim wakes to the sale
The full order is waiting on his phone by morning.
Amina Cherif
Independent pharmacist
Toute la journée, le téléphone sonne pendant que je sers quelqu'un au comptoir : « Vous avez ce médicament ? », « C'est prêt, mon ordonnance ? ». Avant, je devais choisir entre le client devant moi et celui au téléphone. Maintenant Call GPT répond à ces questions, vérifie le stock, et je reste avec la personne en face de moi.
“All day the phone rings while I'm serving someone at the counter — “Do you have this medicine?”, “Is my prescription ready?”. Before, I had to choose between the customer in front of me and the one on the phone. Now Call GPT answers those questions, checks the stock, and I stay with the person standing right there.”
How Call GPT works for Amina
-
01
A patient calls with a question
Someone asks if a medicine is in stock or if a refill is ready.
-
02
Call GPT answers in French or Arabic
It handles the routine stock and refill questions instantly.
-
03
It checks and confirms
Availability is confirmed, pickup times given, refills noted.
-
04
Amina stays at the counter
She's never pulled away from the patient in front of her.
-
05
Only real cases reach her
Clinical questions get routed to her; routine ones don't.
Mei-Lin Tan
Bespoke fashion studio
When I'm in a fitting with a client, I'm fully there — pins in my mouth, hem in my hands. I can't stop to answer a call about a consultation. But that caller is a booking I can't afford to lose. Now Call GPT takes the call, books them in, and I find out when I'm done — without ever breaking the moment with the person I'm dressing.
How Call GPT works for Mei-Lin
-
01
A new client calls mid-fitting
Someone rings to book a consultation while Lindiwe is pinning a hem.
-
02
Call GPT answers warmly
In English or Zulu, it explains her process and pricing.
-
03
It books the consultation
It checks her calendar and secures the appointment slot.
-
04
She's never interrupted
The current client gets her full attention; nothing breaks the fitting.
-
05
She reviews bookings later
When she's done, the new consult is already on her schedule.
Frequently Asked Questions
Everything you need to know about CallGPT and multi-language support
CallGPT is an AI-powered call automation platform built for African businesses. It helps you handle customer communication at scale, from managing inbound and outbound calls to supporting multiple languages with natural, human-like conversations. It’s fast, affordable, and works seamlessly on local networks.
CallGPT automates both inbound and outbound calls for your business. It can answer customer questions, take orders, book appointments, confirm reservations, send reminders, and route calls to the right department when needed.
The AI agent understands natural conversations and can interact with customers just like a human representative. This allows businesses to handle more customer interactions without increasing support staff.
CallGPT is designed for businesses that receive a high volume of customer calls. Industries that benefit the most include:
Restaurants & food delivery
Hotels & hospitality
E-commerce businesses
Healthcare & clinics
Real estate companies
Logistics & delivery services
Customer support teams
Financial services
Any business that relies on phone communication with customers can use CallGPT to improve response time and efficiency.
Businesses use CallGPT in many ways to automate communication and improve customer experience.
Common use cases include:
Customer support automation – answering frequently asked questions
Order taking – capturing and confirming customer orders
Appointment booking – scheduling consultations or reservations
Call routing – directing calls to the right department or agent
Payment reminders – notifying customers about pending payments
Lead qualification – collecting information from potential customers
This helps businesses reduce operational workload while maintaining high-quality customer interactions.
Yes. CallGPT is designed to be accessible to small and medium-sized businesses. Instead of hiring additional customer support agents or maintaining a full call center, businesses can automate many customer interactions using AI.
With flexible pricing plans, businesses can start small and scale as their call volume grows, making it a cost-effective solution for improving customer communication.
CallGPT is built with enterprise-grade security and reliability standards. All call data and integrations are protected using secure cloud infrastructure, encryption protocols, and strict access controls.
The platform is designed to maintain high availability and data protection, ensuring that businesses can operate confidently while protecting sensitive customer information.
Pricing
Select the perfect plan for your business. All plans include core features with flexible scaling options.
Free
Perfect for trying out AI calling. Get started with basic features at no cost.
FREE
forever
Features you get
-
1 AI Agent
-
1 Campaign
-
Max 1 contacts
-
Choose your LLM
-
1 Flow Automation
-
2 Knowledge Bases
-
1 Webhook
-
5 included credits
Starter
For Individuals and small businesses automating their first AI Agent.
₦181,050
per month
Features you get
-
3 AI Agents
-
Unlimited Campaigns
-
Max 1,000 contacts
-
Own phone numbers
-
Choose your LLM
-
5 Flow Automations
-
5 Knowledge Bases
-
5 Webhooks
-
1 Phone Numbers
-
200 included credits
-
Priority support
Most Popular
Pro
For growing businesses. Unlock advanced features, more capacity, and premium support.
₦814,725
per month
Features you get
-
15 AI Agents
-
Unlimited Campaigns
-
Max 10,000 contacts
-
Own phone numbers
-
Choose your LLM
-
20 Flow Automations
-
25 Knowledge Bases
-
20 Webhooks
-
5 Phone Numbers
-
1,000 included credits
-
Priority support
Enterprise
For high-volume organizations requiring a limitless, multi-channel AI workforce.
₦2,896,800
per month
Features you get
-
Unlimited AI Agents
-
Unlimited Campaigns
-
Max 50,000 contacts
-
Own phone numbers
-
Choose your LLM
-
4,500 included credits
-
Priority support
Free
Perfect for trying out AI calling. Get started with basic features at no cost.
FREE
forever
Features you get
-
1 AI Agent
-
1 Campaign
-
Max 1 contacts
-
Choose your LLM
-
1 Flow Automation
-
2 Knowledge Bases
-
1 Webhook
-
5 included credits
Starter
For Individuals and small businesses automating their first AI Agent.
$134
per month
Features you get
-
3 AI Agents
-
Unlimited Campaigns
-
Max 1,000 contacts
-
Own phone numbers
-
Choose your LLM
-
5 Flow Automations
-
5 Knowledge Bases
-
5 Webhooks
-
1 Phone Numbers
-
200 included credits
-
Priority support
Most Popular
Pro
For growing businesses. Unlock advanced features, more capacity, and premium support.
$603
per month
Features you get
-
15 AI Agents
-
Unlimited Campaigns
-
Max 10,000 contacts
-
Own phone numbers
-
Choose your LLM
-
20 Flow Automations
-
25 Knowledge Bases
-
20 Webhooks
-
5 Phone Numbers
-
1,000 included credits
-
Priority support
Enterprise
For high-volume organizations requiring a limitless, multi-channel AI workforce.
$2,143
per month
Features you get
-
Unlimited AI Agents
-
Unlimited Campaigns
-
Max 50,000 contacts
-
Own phone numbers
-
Choose your LLM
-
4,500 included credits
-
Priority support
Free
Perfect for trying out AI calling. Get started with basic features at no cost.
FREE
forever
Features you get
-
1 AI Agent
-
1 Campaign
-
Max 1 contacts
-
Choose your LLM
-
1 Flow Automation
-
2 Knowledge Bases
-
1 Webhook
-
5 included credits
Starter
For Individuals and small businesses automating their first AI Agent.
£99
per month
Features you get
-
3 AI Agents
-
Unlimited Campaigns
-
Max 1,000 contacts
-
Own phone numbers
-
Choose your LLM
-
5 Flow Automations
-
5 Knowledge Bases
-
5 Webhooks
-
1 Phone Numbers
-
200 included credits
-
Priority support
Most Popular
Pro
For growing businesses. Unlock advanced features, more capacity, and premium support.
£445
per month
Features you get
-
15 AI Agents
-
Unlimited Campaigns
-
Max 10,000 contacts
-
Own phone numbers
-
Choose your LLM
-
20 Flow Automations
-
25 Knowledge Bases
-
20 Webhooks
-
5 Phone Numbers
-
1,000 included credits
-
Priority support
Enterprise
For high-volume organizations requiring a limitless, multi-channel AI workforce.
£1,582
per month
Features you get
-
Unlimited AI Agents
-
Unlimited Campaigns
-
Max 50,000 contacts
-
Own phone numbers
-
Choose your LLM
-
4,500 included credits
-
Priority support